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Why People Give To Nonprofit Organizations - Articles | Preachit.org

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Why People Give To Nonprofit Organizations

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The following are the results of a poll given by the Barna Research Group.  It may shed some light as to why people give.  Remember people give of their time and talents for similar reasons they give their money to the church or other organizations.

They have a great reputation for being reliable and trustworthy.

Very                 Somewhat        Not too much           Not at all

66%                 27%                     2%                              4%

You feel good about yourself when you know that you have helped others.

Very                 Somewhat        Not too much           Not at all

59%                 31%                   5%                                6%

The organization is involved in a type of work that is of greatest interest to you.

Very                 Somewhat        Not too much           Not at all

54%                 35%                    4%                               4%

You have seen or studied the work of the organization firsthand and know they’re trustworthy.

Very                 Somewhat        Not too much           Not at all

49%                 36%                    4%                               9%

The organization is highly recommended by people you know personally and trust.

Very                 Somewhat        Not too much           Not at all

39%                    35%                    11%                           13%

The organization has helped you, or people important to you in the past.

Very                 Somewhat        Not too much           Not at all

34%                    35%                   10%                            20%

The organization serves people in a geographic area that is of interest to you.

Very                 Somewhat        Not too much           Not at all

31%                    40%                   13%                            14%

The organization has made donating to them easy and simple.

Very                 Somewhat        Not too much           Not at all

30%                    38%                   12%                            18%

The organization is highly rated by groups that study the work of nonprofit organizations.

Very                 Somewhat        Not too much           Not at all

27%                    39%                   13%                             17%

You were particularly moved by an appeal they made.

Very                 Somewhat        Not too much           Not at all

20%                    41%                   17%                            20%

You attended an event sponsored by the organization and were impressed.

Very                 Somewhat        Not too much           Not at all

19%                    33%                   17%                            29%

You received a tax deduction.

Very                 Somewhat        Not too much           Not at all

14%                    25%                   21%                            40%

You expect the organization to provide you with some type of help or service in the future.

Very                 Somewhat        Not too much           Not at all

12%                    16%                   19%                            51%

A celebrity or personality whom you respect is promoting the organization.

Very                 Somewhat        Not too much           Not at all

8&                      15%                    19%                            56%

The organization is offering a gift or other item of interest to you in return for a modest donation.

Very                 Somewhat        Not too much           Not at all.

4%                      10%                   15%                              69%

Source: OmniPoll  4-94; Barna Research Group Ltd., Oxnard, CA.